Hi, I'm Annie!
I am a Service Designer with a founder background

I’m on a mission to combat climate change through waste diversion and the circular economy.

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Applying Service Design Thinking to Waste Diversion

You've invested significant effort into waste diversion solutions, but are you confident users will pay for them? Is your technology addressing real customer needs? Even without an app, user experience is crucial.

Why service design matters

Service design is similar to product design but takes a holistic view of the entire customer journey encompassing both technology and physical environments. It ensures a seamless user experience from start to finish across every touchpoint.

And that's where I come in!

With over 15 years of experience in UX design, research, and service design, I specialize in validating ideas before execution and crafting seamless user experiences. As a founder, I've worn many hats and am ready to contribute wherever needed.

Let's work together to develop tangible solutions that strike the perfect balance between user needs and business goals.

Let's Collaborate →

In my free time I sew my own clothes

(and contemplate reducing textile waste)
See what I've been making @annielovesprojects

Case Studies

Service Design
Research

Scaling Bloom Ready

Led a hypothesis-driven campaign which resulted in a 200% increase in conversions

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UX
Research

Solving Fit Challenges in Garment Sewing

Establishing Product Market Fit in the Home Sewing Space

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See More Work →